FORTNA Announces Expanded Relationship with Rockwell Automation

Alliance drives digital transformation across the supply chain through advanced automation, AI and machine learning

ATLANTA (Feb. 04, 2025) – FORTNA, a leading automation and software company in the area of distribution and fulfillment operations, is pleased to announce an expanded relationship with Rockwell Automation (NYSE: ROK), the world’s largest industrial automation and digital transformation company.

With more than 15 years of collaborative history, this new step signifies an evolution to digital-transformation-focused efforts driving information and data to flow freely through the supply chain as well as leveraging machine learning and AI to enable FORTNA-designed and -implemented systems to operate independently and realize a higher level of self-awareness and optimization.

Key initiatives of this strategic alliance include:

• Modernizing and transforming customer operations through digitalization and automation
• Applying advanced analytics at the operational level, utilizing the combined capabilities of FORTNA and Rockwell Automation
• Planning and managing process changes as well as enabling improved workforce productivity driven by new levels of automation
• Boosting operational reliability, efficiency and safety through digital solutions

Rob McKeel, CEO of FORTNA, commented, “Our expanded relationship with Rockwell Automation underscores FORTNA’s dedication to driving operational excellence for our customers. By leveraging advanced digital solutions, we aim to optimize the movement of materials and information across the supply chain.” He added, “We are excited to collaborate in delivering innovative, customer-centric solutions that accelerate time to market, improve efficiency, and unlock significant productivity gains.”

“The FORTNA and Rockwell Automation teams are dedicated to delivering greater value through an increased focus on more integrated offerings and services as part of this collaboration,” said Mike Hutchings, regional vice president, North America, Rockwell Automation. “As a Gold Partner, FORTNA has consistently demonstrated its commitment to fostering teamwork that enhances customer success, particularly during critical digital transformation initiatives. Together, we provide comprehensive, end-to-end solutions that meet the needs of today while preparing for the challenges of tomorrow. We deeply value our relationship and the exceptional collaboration it brings.”

About FORTNA
FORTNA partners with the world’s leading brands to transform omnichannel and parcel distribution operations. Known world-wide for enabling companies to keep pace with digital disruption and growth objectives, we design and deliver solutions, powered by intelligent software, to optimize fast, accurate and cost-effective order fulfillment and last mile delivery. Our people, innovative approach and proprietary algorithms and tools ensure optimal operations design and material and information flow. We deliver exceptional value every day to our customers with comprehensive services and products including network strategy, distribution center operational design and implementation, material handling automated equipment, robotics and a comprehensive suite of lifecycle services. Visit www.fortna.com.

About the Rockwell Automation PartnerNetwork™
Rockwell Automation believes we’re better together—and we do our part by delivering an expansive, global partner ecosystem of market-leading technology, superior support and services, and an integrated and streamlined approach to business. Succeed on an international scale by utilizing our network’s breadth of innovative technologies and services that no single vendor can provide alone. To learn more about how the PartnerNetwork is helping to deliver the value of The Connected Enterprise, visit PartnerNetwork™ Program.

Media Contacts:

FORTNA
Cheryl Falk
SVP Global Marketing Communications & Demand Generation
cherylfalk@fortna.com

Rockwell Automation
Mario R. Martin
Senior Manager, Global Public Relations
MRMartin@rockwellautomation.com